about cocomama

Now I don’t profess to being the most on-trend mum on the block, nor the coolest. But having gone through pregnancy, birth and beyond my style has been challenged. Dressing a bump was new and exciting. Realising my body and lifestyle wasn’t going to snap back after my daughter, Coco Lily was born, was not necessarily a surprise, but still took a while to get used to.

I realised some months after she was born that I’d slipped into a style rut and fell back on the same few pieces in my wardrobe day in, day out. This just wasn’t me and telling myself ‘I’ve just had a baby’ was starting to wear a bit thin. I missed the old me.

So I started to look around for inspiration, from magazines, other mums and take just an extra few minutes to think about what to wear and it made me feel just like me again. And oh my, was that a nice feeling.

My background is fashion, so I’ve spent the last 9 years studying it and experiencing it; working on the fashion pages of national magazines, styling lookbooks, press events and real life features, as well as working with style guru Nicky Hambleton-Jones during and after her pregnancy. So from high street to designer, celebrity to real people and print to TV, I’ve given it all a whirl. But since becoming pregnant and now a mum, I’ve realised there just isn’t enough out there with us in mind.

We don’t have the time to scour fashion magazines for the latest trends and we’re more likely to treat our little ones to a new outfit than ourselves, let alone find something practical enough for the everyday life of a mum, not to mention suit our new bodies as well.

So here at cocomamastyle, I bring together my professional styling knowledge and personal experiences of pregnancy and motherhood to inspire other mums and prove that you don’t need to say goodbye to style the minute that little plastic stick says ‘pregnant’.

Helen x
(cocomama)